![]() However, after the war, there was a shift to what Covey refers to as the “Personality Ethic.” Here, success was attributed as a function of personality, public image, behaviors, and skills. ![]() This included characteristics such as humility, fidelity, integrity, courage, and justice. ![]() It was here that he noticed a stark historical contrast between two types of success.īefore the First World War, success was attributed to ethics of character. In an attempt to understand why, he read several self-improvement, self-help, and popular psychology books written over the past 200 years. During his 25 years of working with successful individuals in business, universities, and relationship settings, Stephen Covey discovered that high-achievers were often plagued with a sense of emptiness.
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